Sunday, May 16, 2010

Five Deadly Type Sins Everyone Should Avoid

1. Over-used, Over-tired Fonts

Choose something else. Anything else. Please. Anything but these three fonts.
Do it for the good of mankind.

Instead of:



You could try:



Instead of:



You could try:



Instead of:



You could try:



2.Stretching Type

This is another thing that a lot of people do. They might not realize that resizing the type by using handles instead of changing the font size can lead to distortion of the type. It’s not pretty.



3.Using decorative type in text blocks.

Ever tried to read a paragraph set in 12 point script? It’s headache-inducing, and if you want someone to read what you’ve written, you won’t do it.




4.Using too many different fonts.

You might want to get attention. This isn’t a good way. Choose only two—at most, three—fonts, and you’ll be much better off.




5. TOO MUCH EMPHASIS!!!

This is like yelling. What did your mommy always teach you about yelling? Use your inside voice.



Now, if you're wondering how you can avoid these type faux pas, here’s a handy little guide. Apply these steps to your posters or flyers and they will look professional and grab attention without being overwhelming.





1 comment:

  1. Jess this is awesome! :) Nice work. This is Kelsey from Ukraine, ps :)

    ReplyDelete