Wednesday, February 16, 2011

The Photography Problem

So, I opened my first Etsy shop a few months ago. It's been fun. It has been a great outlet for me to be creative and still stay home with my son. It's brought opportunities beyond the Etsy world that have been just wonderful. I love coming up with new stuff for the shop.

I love it all! All except... photography. Yes, I found early on that photography was becoming a real chore. Sometimes I would not list things on Etsy just because I didn't want to struggle through photographing the items.

There are a few reasons why I've struggled in the Photography department.

1. I own a cheap camera. To be exact, it's a Kodak EasyShare Z1285. My husband very sweetly bought it for me after an unfortunate accident involving my old camera (also a Kodak EasyShare), my purse, and a bottle of hairspray. I'll spare you the details.

2. A fancy, professional camera with a thousand different lenses is just not feasible. With a young son, I've got other things to spend my shekels on. And my time.

3. It seems like ALL the photography advice out there is for people who own higher-grade cameras than I've got.

I'm not claiming to be a master photographer. I know I'm far from it. I'm not claiming that my photos are perfect because I know they're definitely not. What I am saying is, I've taught myself to take better and better Etsy photos with the camera that I already have, and I want to share what I've learned in hopes that it will help someone else who's in the same boat as me.

1- Photoshop is a huge help. Is Photoshop necessary? No. But it has been a big help to me! Now, the problem with Photoshop is that it can be expensive. There are some ways around that. When I was in college, I bought the whole Adobe CS suite for WAY less using my student discount. Later on, I bought a used computer that already had the software. Both options were a huge savings.

Here are a couple photos that illustrate what Photoshop can do:
Here's the straight-from-camera shot:

And here's the Photoshopped version.
Both photos are nice. Photoshop just helped to bump up the contrast and crop the photo. It also makes it easy to meet Etsy's rule that uploaded images can't be over 1000 pixels wide.

Usually when I edit a photo in Photoshop, I do three simple things.
1. I crop the photo using the crop tool.
2. I use the Curves tool (Command+M) to tweak the contrast and the white balance (About white balance- When parts of the photo that are supposed to be white, aren't, you can use the Curves tool to fix it.).
3. I resize the image down to 1000 pixels in Image>Image Size.

Lighting is a key factor in photos. In fact, I'd say it's the NUMBER ONE most important thing. If you don't get the lighting right, it's hard to capture a photo that's workable.

It's also the number one thing I've struggled with most! Here's what I learned about lighting:

1. Since it's winter and I don't want to haul everything outside and risk ruining my hard work, I take my photos beneath a south-facing window that lets in a lot of light. I don't use any special light bulbs or equipment.

2. When our crazy Utah weather is not changing from blistering sunshine to blizzard every 3 minutes, I like to take photos outside. The light is best in late afternoon, about 4-5 o'clock. I've tried to take photos at noon before, and the light is just too harsh. If the sun is beating down, or you don't have time and you've got to do your photographs during lunch, try to find an area of open shade, somewhere that's getting light but that doesn't have the sun shining directly down on it.
Another challenge is my beautiful son... He's a sweetheart, but sometimes he likes to "help" a little too much! When I was photographing the Princess plaque, he WOULD NOT leave me alone. I tried to distract him with toys and games and he just wouldn't have it. So I just let him be a part of the photos that day. In the end, I thought his cute little baby toes worked in the photos, so we were both happy. Sometimes you just have to roll with it. You never know when something that you thought was a problem turns out to be a good thing.

Another thing is, get creative with your backgrounds and props.

The two main backgrounds I use right now are:
1. Some old boards that I got from my grandpa's farm. I just push them together and set my products on top. When I'm not using them, they sit in a stack under the window, where I can pull them out in about 20 seconds if I need to use them. They are GREAT, especially for colorful items. Plus, they fit in with my love for the distressed and vintage look. The best part was, they were free!

2. A big map. I bought it as a souvenir from my time living in Ukraine. It's a map of Kiev. The babushka I bought it from thought it was not very beautiful, so I ended up buying another map from her that she said was much prettier. I happen to disagree, I think the first map was gorgeous and it makes a GREAT background!

When it comes to props, I don't buy anything. I look around my house for things that I already own that I think would look cool in my photos. Usually I try for a pop of color with my props, but just a small amount because I don't want my props to overwhelm the product I'm photographing.

Anyway, the point is, just dig around in your old stuff, or ask friends and relatives if they've got anything you can take off their hands, or drive around your neighborhood and take a look at the colors and textures of your environment. You'll find something that will work perfectly, for your products and your personality.

Try for a variety of shots. This one is important because customers will want to see the product from more than one point of view. I usually try to get three types of shots when I'm taking photos of something.

1. The hero shot. This means there's nothing but your item and the background. Clear out all the props so the item is the only thing. Usually I photograph the item straight on for my hero shots.

2. The close up shot. People want to see the texture and workmanship of the item. This is where Macro is especially helpful.

3. The angled shot. This is for when you've got a 3-D item. The purpose is to show it from another angle so that the customer can see thick, thin, matte, shiny, etc.

Last, but not least, even if you own a little cheap point-and-shoot, chances are it still has a few features that are worth taking advantage of. Get to know the user guide to your camera. Here are some things that I use regularly on my good ole Kodak EasyShare:

1. The option to turn off the flash. If you have good lighting, there's no need for a flash that will usually just create a weird bright spot and mess up your beautiful photo.

2. Tripod. Not every camera comes with one; mine did. It's tiny, but it works. If you don't have a tripod, you could use a stack of books or other such things to create a little stand for your camera. It works great when you need your camera to be level with your item.

3. Timed capture. You know the one, where you can set a timer for your camera to take the photo. I use this a lot because my hand pressing the button almost always makes the camera shake and it blurs the photo.

4. Macro mode. I've taken lots of good photos just with the auto mode, but if your camera has a macro mode, it might be worthwhile. I've found that my camera does really well with macro as long as I don't hold it too close to the item.
I really hope that was helpful to somebody out there who, like me, struggles to take good, professional-looking photos with their itty-bitty point and shoot. And after all is said and done, I think the best advice is to just be yourself in your photos. They've got to reflect your own unique style and personality.

Good luck, and happy photo shoots to you!

Friday, February 4, 2011

Some like it hot... the color pink, that is.

^^in my Etsy shop right now.

Hey! It's been a while, again... I've had a lot of projects demanding my time lately, plus the mysterious daily vomiting of my little boy. I think we've finally got that figured out, but between laundering vomit-y sheets, clothes, towels, rugs, couch covers, and blankets, (because it's hard to get a 15-month-old to give warning about his nausea or aim it into anything) and working on all the stuff I've got going, well, the blog's taken a back seat (I know. Excuses.)

Anyway, I've finally stared updating the Etsy shop again. Go check it out!

Also. A matter of extreme urgency: the Pantone color of the year... Hot pink! What do you think? I wasn't quite sure at first but as usual I'm discovering that it's all in the details. Neutrals and whites with a pop of hot pink can be SO pretty. And, OK. It's not really HOT PINK. It's called Honeysuckle and it does have a hint of salmon.

There, now that that's straightened out, if you're loving the hot pink trend you're in luck because I have stuff (with more to come) that addresses the need for Honeysuckle this season.
To wit:






If you have no use in your life for the letter K, don't despair. I'll be adding more stuff, I promise!

If you DO have use for the letter K in your life and on your walls, well, what are you waiting for?

Tuesday, January 18, 2011

Modest is Hottest


At least, it kinda seems like it this year. This is a topic I don't normally delve into, especially as I sit here, clad in holey sweats, my scruffy hair in a pony tail, with my rooster-tailed son sitting on my lap "helping" me type.

But I have to say... did anyone look at the Golden Globe dresses? I really don't care about the Golden Globe awards, but I do like to look at the dresses sometimes... And invariably I think, that's pretty, but I could NEVER wear it. Too much skin! Well, that, and the most formal event I ever go to is church every week.

So, anyway. I was happy to see that some of the dresses at the GG's this year actually provide some coverage! I'm talking about this one, this one, this one, and this one (Some of these are only modest if you ignore the backs).

Fashion is such a fast-changing industry that I would be very surprised if this new modest trend lasts for more than about 30 seconds. But for those 30 seconds, maybe us modest girls can enjoy finding more things in the store that will actually cover us up. These ladies sure are. I know I will.

As long as nobody expects me to embrace those "boyfriend pants" that they cuff and pair with ankle booties. Seriously. I am barely able to deal with the existence of the skinny jean.

Friday, January 7, 2011

Happy 2011

Think people in the 1890's would've appreciated the fuchsia hair? Not sure... But I think it's totally fun!

Wednesday, December 22, 2010

Flourish



OK, so I fully intended to sort of take it easy this month, at least as much as you can take it easy with a one-year-old around. But that didn't happen. Uh-uh. Not a bit. Why? It's because I have an illness...

That's right, I've been infected with the current rage for monograms (check out the ridiculous paper cut E!). I have been spending the past few weeks obsessively looking at fonts and dreaming up new ways to enlarge them and get them on peoples' walls!

FINALLY after weeks of experimenting, painting, cutting, printing, and gluing, I have something to show for it!

I like to have options, so I've done several fonts and I plan to eventually finish every letter of the alphabet in each typeface.

My favorite has been doing this font. Holy moley. It is great. I'm in love. I love the antique-y feel to it! (Best thing, if you register at Veer you get 10 free credits and you can get it for free!)

Anyway. You should go check out the new doin's over at my Etsy shop. I posted a few new things today, and you can bet that as soon as I recovery from Christmas, and venture into the big city to buy more Mod Podge and double-thick chip board, you'll see more! More fonts, more colors, more letters!

Also, if you feel the need for a letter or color and it's not in my shop, I welcome custom orders!

On that note, MERRY CHRISTMAS! Thanks so much for stopping by!

Friday, December 10, 2010

Grandkids



Lately I've been obsessed with taking some of the wording from those popular vinyl rub-on plaques, you know the ones? Well, I've been obsessed with taking the wording of those plaques and making it a little more... interesting. Not that there's anything wrong with vinyl plaques. I even have a couple in my own house. However, I personally get bored with the same old white, cream, or black wording on a painted board. I love the sentiments. I'm a total cheese. And the humor in some of them, too, like the one in today's post. I just wish they had a little more pizazz.

Of course, I had to try and put the pep into those quotes and sayings myself. I have to say, I'm pretty excited with all the results. It's been fun, and the Grandkid design is no exception. Again, I drew all the lettering myself. I could totally see this hanging on my in-laws' wall. My son's Bubby and Zaida (Yiddish for Grandma and Grandpa) have a fun, wry sense of humor and this little saying just totally reminds me of them.

Enjoy! Hopefully I'll get it, or some rendition of it, up in my etsy shop soon. I've got so many things to put in there, and so little time! And so much Harry Potter to read before I go see the new movie!

PS it occurs to me that this design would look SO CUTE as a primitive stitchery pattern... Hmmm...

Wednesday, December 8, 2010

Real Men

This blog has been so neglected lately! Honestly, I've let it go a bit this holiday season because... well, the holidays can be a bit stressful. Am I the only one who feels this way? There's so much cooking and shopping and visiting and decorating... It all can get kind of overwhelming. I figured my to-do list was long enough and something just had to go!

I'm still at it, though. I'd like to share this new artwork. I want to get a print of it in the shop very soon!

This is dedicated to my husband, who loves to cook, is a marvelous chef, and saves me from making dinner several times a week. Not to mention, he cooked me a fancy, romantic by himself the night he proposed, and all through our honeymoon.

So this has a bit of a soft spot in my heart:



I drew all of the type myself, which was a bit of a new challenge for me. It took time for me to be able to build up the confidence to even attempt to make my own typography, and I have to say I am pretty happy with the result. It was a lot easier and more fun than I thought! I can guarantee I'll be doing more of this type of work in the future.

Here's to my honey who makes my life better every single day.

And to all of you, thanks for reading this blog, and I promise I will be back full force after I recover from the holidays!